Hootsuite Review

Table of Contents

Hootsuite Overall Rating





Ease of Use

Hootsuite is a social media management platform that offers users a collection of tools to help them better manage their social media accounts.

Among other things, Hootsuite provides users with the ability to schedule posts, track engagement, and monitor social media analytics.

In addition, Hootsuite offers a range of enterprise-level features for businesses and organizations looking to more effectively utilize social media for marketing and communication purposes.

Overall, Hootsuite is a versatile and powerful digital tool that can be used by individuals and businesses alike to help them better manage their social media presence.

Hootsuite Home Screen

The Pros of Hootsuite

If you’re running a business (or managing somebody else’s), chances are you’re using social media to promote products or services.

If you’re using social media, managing multiple accounts can be a difficult task without help. Hootsuite lets you manage all your accounts in one place.

There are lots of other benefits of using Hootsuite. For example, it’s really easy to use and gives you lots of insights into how your social media campaigns are performing. Plus, you can use Hootsuite to schedule posts in advance, so you don’t have to worry about forgetting to post something important.

Overall, Hootsuite is a great tool for any business that wants to make the most of social media.

The Cons of Hootsuite

While Hootsuite is a popular social media management tool, it’s not without its drawbacks.

Here are some of the potential problems you may encounter if you use Hootsuite:

1. You may have difficulty scheduling posts in advance. Hootsuite only allows you to schedule posts one week in advance for some plans.

2. The interface can be confusing to use. Hootsuite has a lot of features and options. If you’re new to social media marketing or don’t have a lot of experience with using complex tools like this, the learning curve can feel steep.

3. You may run into problems with third-party apps. While Hootsuite does offer a wide range of integrations with popular third-party apps (TikTok, Instagram, etc.), there’s always the potential for something to go wrong. 

4. The free version is very limited. If you want to use all of Hootsuite’s features, you’ll need to sign up for the paid Pro plan.

5. There’s no phone support. If you run into any problems while using Hootsuite, you’ll need to submit a ticket and wait for a response from their support team. This can be frustrating if you’re dealing with a time-sensitive issue.

Overall, Hootsuite is a powerful social media management tool, but it’s not perfect. Keep these potential drawbacks in mind before deciding whether or not it’s the right fit for your business.

Hootsuite Pricing

Hootsuite offers a variety of pricing plans to meet the needs of different users.

The most basic plan, which is free, gives users access to the essential features of the platform.

For businesses that need more comprehensive features, Hootsuite offers three different paid plans, which start at $49 per month. Each paid plan includes additional features, such as more user accounts, more social media platforms, and advanced analytics tools.

Hootsuite also offers custom enterprise plans for businesses with specific needs. Pricing for these plans is customized based on the size and needs of the organization.

In short, Hootsuite’s pricing is flexible and designed to meet the needs of a variety of users.

Hootsuite Analytics

Hootsuite Review

Hootsuite’s analytics tools are some of the most powerful on the market in terms of social scheduling tools. With them, you can track your brand’s social media performance, measure your ROI, and more.

But what really sets Hootsuite’s analytics apart is the ability to customise and segment your data. This means that you can get highly specific insights into how your social media campaigns are performing.

For example, you can see which posts are getting the most engagement, which demographics are responding best to your messaging, and what time of day is most effective for reaching your audience.

With Hootsuite’s analytics, you can fine-tune your social media strategy for maximum impact.

Hootsuite App Directory

One of the best things about this platform is the app directory.

There’s an app for just about everything, and they make managing your social media accounts completely customizable.

Some commonly used app integrations include:

Buffer – This app is essential for anyone who wants to schedule their social media posts in advance. With buffer, you can easily create and publish content on your hootsuite dashboard, and it integrates seamlessly with hootsuite’s other features.

Google Analytics – This app allows you to view your website’s traffic and analyze your audience’s behavior. It’s a must-have for any hootsuite user who wants to track their social media performance.

SocialFlow – The SocialFlow app optimizes your social media posts for maximum engagement. It’s perfect for users who want to get the most out of their hootsuite dashboard and maximize their reach on social media.

Sprout Social – This all-in-one app provides users with powerful tools for managing their social media accounts. It includes features like scheduling, reporting, and analytics, making it a valuable asset for any hootsuite user.

Hootlet – The Hootlet app allows you to quickly share content from anywhere on the web with your hootsuite dashboard. It’s a great way to quickly add new content to your hootsuite stream, and it’s perfect for users who want to curate content from around the web.

The Verdict

Overall, I think Hootsuite is a valuable tool – especially for businesses who are just getting started with social media marketing.

It’s easy to use and it offers a lot of features that can help you save time and grow your online presence.

That said, there are some potential downsides to using the platform (namely the cost) so be sure to weigh all of the pros and cons before making a decision for your business.

If you’re interested in giving Hootsuite a try, sign up for their free trial here.

Getting Started

Here’s how to get started with Hootsuite.

  1. Create a free account on the Hootsuite website.
  2. Add your social media accounts to your Hootsuite dashboard. You can add Facebook, Twitter, Instagram, LinkedIn, and Google+.
  3. Start scheduling your posts. Hootsuite lets you schedule posts in advance, so you can queue up your content and have it go live at the best time for your audience.
  4. Start monitoring your social media analytics. Hootsuite provides detailed insights on things like reach, engagement, and click-through rates.
  5. Take advantage of Hootsuite’s other features. For example, you can use the platform to monitor key phrases or competitors on social media, connect with influencers in your niche, and more.
  • Sharon Carpiniello

    Experienced tech journalist and freelancer with over 10 years of experience. Developed expertise in covering tools, new technologies and industry trends.